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Get the Scoop

Posted: 8/22/2023
Get the Scoop

Q&A with a Mule-Hide Expert

Chris Ronk is Mule-Hide Products’ territory manager for Wisconsin. He lives in the Green Bay area with his wife and two daughters. With more than 20 years of experience in the roofing industry, he loves sharing his knowledge with his customers.

In our last installment of Get the Scoop, we sat down with Chris to understand which aspects of his role he believes creates the most value for his customers.

Q: How did you get started in the roofing industry?

A: I got my first job at 16 years old as a helper on a roof. In college I majored in manufacturing and quality engineering, and then started my own construction company. In 2001, I interviewed for a position at ABC Supply and worked in outside sales there until 2017, when I accepted a position at Mule-Hide as the Wisconsin territory manager.


Q: What part of your role do you believe has the most impact on Mule-Hide’s customers?

A: I fully believe the training we provide is what sets us apart. Whether it’s talking with customers at the job site or hosting them at one of Mule-Hide’s training centers, our commitment to providing learning opportunities to our customers is invaluable to them.


Q: What about these training opportunities makes them so impactful?

A: We are a resource for our customers, we walk jobs with them, answer their questions, identify the training they need and then provide them with it. When contractors receive regular training, there’s an overall improvement in their workmanship. Training also gives them the experience and confidence they need to grow their business. It helps to ensure the correct systems and products are being used on each job, and that they are installed correctly.


Q: What do you think sets Mule-Hide’s training apart from other companies’?

A: Our Mule-Hide Training Centers set us apart. They are excellent facilities where customers can get hands-on experience. They can see and work with the material they’ll be using on future jobs. In addition to the hands-on work, there’s a classroom component to help our customers thoroughly understand the product and an estimating exercise to give them experience in correctly determining how much product will be needed for a job.


Q: What is your favorite part of the job?

A: The best part of my job is being a true partner to my customers. We work together to figure out which systems and products are best-suited to each project. They trust my experience and know I always have their best interests top of mind. Because of this, I’ve been fortunate to have formed a lot of great customer relationships during my time with ABC and Mule-Hide.

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