CONTACT
Kate Baumann, Marketing Director
Mule-Hide Products Co., Inc.
1195 Prince Hall Drive, Beloit, WI 53511
608-361-6812
kate.baumann@mulehide.com

MULE-HIDE CELEBRATES
A CENTURY OF TRUST

Mule-Hide Products Co., Beloit, Wisconsin – The year 2006 marks the 100th Anniversary of the Mule-Hide brand. The company’s year-long recognition of this milestone was kicked off in February at the International Roofing Exposition in Las Vegas, NV. A special logo was designed and featured in the Mule-Hide booth as well as on the labels of bottled water handed out to booth visitors. Collectible Die-Cast Racecars were given out as booth prizes and throughout 2006 ads, promotional items and wearables will feature the 100th Anniversary logo that states, “A Century of Trust”.

There is an interesting story behind the 100-year-old Mule-Hide brand name. As the story goes… a four-horse wagon was stuck in the mud. To help out, another driver hitched two more horses but the six horses were still stuck. Then a wagon with two mules came by and the men replaced all six horses with the two mules. The mules dug down and pulled the wagon out. Their impressive strength was the inspiration for the name that has been trusted in roofing since 1906.

1906 was the year the original trade name was registered and the originator manufactured top quality roofing products with a reputation for long lasting performance. In 1985 the trade name was purchased to market top quality single-ply, insulation, and accessories with EPDM as the lead product. Mule-Hide low-slope commercial roofing systems quickly gained the reputation of performance to the industry’s highest standards.
In the late 80’s Mule-Hide In-Seam Tapes were launched making EPDM seaming fast and easy. Mule-Hide All-Purpose Bar was introduced featuring a sealant edge, no sharp edges, and exclusive timesaving design for anchor, batten, and termination bar use.
In the early ‘90s Mule-Hide developed Water Base Bonding Adhesive to meet the in-plant EPDM application needs of commercial modular factory-built structures. This highly successful product was then mainstreamed into the commercial roofing industry where Mule-Hide is still a market leader today. PVC and Hypalon were also launched to meet the need for high performance white roofs.

In the mid‘90s Mule-Hide became the leading EPDM brand name in the commercial modular factory-built structures industry and also began manufacturing Elastomeric Acrylic Coatings for Metal Roofs.

In the late‘90s Mule-Hide line extensions included Elastomeric Acrylic Coatings for Masonry Walls, Skylights, and Ponded Water Areas on Roofs. Cold weather Acrylic Coating companion products were also launched - Seal Fast Tape®, Fast Caps®.

In the early 2000’s another two line extensions were successfully introduced to turn black roofs white – A-320 FINISH for coating asphaltic substrates and an EPDM Restoration Systemä. Dec-K-ing® walkable PVC was also added to the PVC line.

TPO, “The Affordable White Roof” was introduced in 2002 as well as patent-pending Self-Bridging Mate-Lineä developed for multi-unit setup of modular structures. 2002 was also the year Mule-Hide coined the phrase  “Special Solutions Support “to communicate the extraordinary service level provided to customers.

In 2003 Self-Adhering Modified Bitumen manufactured with Adeso® self-adhesive technology was launched to meet the need for environment and insurance friendly modified installations. Mule-Hide is a market leader in this increasingly popular product category that enjoyed industry growth of 31% in 2005. Mule-Hide FR Deck Panel was also launched to meet emerging code requirements for modular structures requiring class C or A deck assemblies.

In 2005 Seal-Fast® Tape and Seal-Fast® Fabric Tape were introduced based on new MicroSealant™ manufacturing technology. These maintenance and repair non-butyl tapes feature built-in primer for an instant, watertight seal that withstands extreme temperatures.

In 2005, a Maintenance and Repair Solutions Selling Station and Slide Chart Tool were placed in 180 ABC Supply branches across the country featuring roofing mastics, asphalt coatings, emulsions, primers, aluminum roof coatings, Seal-Fast® Tapes, EPDM tapes, acrylic skylight coating, and acrylic masonry wall coating.

For more information, call 800-786-1492 or Email mulehide@mulehide.com